Join the Arts Marketing Mastermind
A group for arts marketing professionals
Are you tired of…
spending forty minutes on webinars that leave you with only four minutes of useful information?
Would you like to…
expand your marketing skills with a small, progressive-thinking group of arts marketing professionals?
Now’s the time to…
unlock your potential and sell more tickets using the latest digital marketing techniques without being overwhelmed.
During your eight weekly hour-long sessions, you’ll collaborate virtually with marketers who work with similar budgets and face similar challenges.
What is a Mastermind Group?
A way to grow together
A mastermind group is a small group of people, who meet on a consistent basis, where every member of the group is committed to the success of every other member.
In the Arts Marketing Mastermind, you’ll benefit from the education, experience and resources of the others in the virtual group.
During your eight weekly hour-long sessions, you and a small group of arts marketing professionals will learn together.
You’ll also receive:
- Two one-on-one 30-minute phone calls with me to discuss your strategic plans.
- Courageous conversations with your peers to help you overcome obstacles.
- A weekly Q&A session to get solutions to the challenges you’re facing right now as you plan for the future.
“Keith’s passion for ticket sales and social media storytelling kept us on track and was a major factor in setting box office records.”
Dorothy Downs
Executive Director Forest City Film Festival
Save Money
This program is guaranteed to help you grow and leverage your digital assets to communicate more effectively and convert more of your followers into buyers.
Ongoing Support
You’ll receive technical support and mindset support to help you automate your campaigns even if you aren’t tech savvy.
Improve Uptake
You’ll discover proven techniques to get the word out more efficiently and effectively on everything from social media posts to press releases and emails.
Social Advertising Bootcamp
You’ll get the latest Facebook & Instagram tactics to boost sales, including advanced targeting, split testing, pixels, budgeting, analytics and creating ads that get results.
Maximize Email Sales
Step-by-step instructions on how to implement proven email marketing techniques that will increase your ticket sales.
Virtual Experiences
Discover why some organizations are succeeding while others struggle to attract audiences and drive ticket revenue.
This Isn’t For Everybody.
To be successful you must be ready to share your truth and knowledge through discourse.
Do you ever feel like other arts marketers know something you don’t? Now’s the time to take your confidence and campaigns to the next level!
Learn & Collaborate
You’re ready to commit your time to learn with others in the Arts Marketing Mastermind group.
Abundance Mindset
Creative and generous by nature, you appreciate the fact that change often leads to positive outcomes, even if change is somewhat challenging or difficult to navigate.
Small Experiments
Upon learning a new technique you’ll test it out. If it works, great. If it doesn’t, we can try again, tweak your approach, or decide to end the experiment.
Positive Feedback
You’ll learn and grow while being accepted just the way you are.
Topics Covered
Here’s what the Arts Marketing Mastermind group will focus on:
Email Strategies
Tips and tricks for building solid and effective email marketing campaigns across your entire business.
Understanding Metrics
Why your email open rate is not the most critical number you should watch for…and which one is.
Content Strategies
Creating the right mix of words and pictures for an campaign that drives incremental revenue.
Improving Email Delivery
The most important steps to increase the number of emails landing in subscribers inboxes – not their spam folders.
List Building
Increasing your list and driving new sales by integrating email campaigns with Facebook and Instagram marketing.
Segmentation and Messaging
The best ways to approach segmenting and messaging, turning one-time ticket buyers to subscribers.
It doesn’t matter if you use an email marketing tool like Wordfly, MailChimp, Constant Contact or the email tool attached to your ticketing system. These proven techniques will work for you. You won’t want to miss this!
Tactics
& strategy
to maximize your budget.
JUST FOR ARTS MARKETERS
You’re already doing your best with digital campaigns but not getting the results you deserve! Join now, and you’ll receive 15 tutorial videos specifically created for arts marketers. This collection of short, step-by-step guides is devoted to helping you maximize your budget and resources by establishing autopilot procedures to serve you for years to come.
Topics covered in the videos include:
- The big myth about Instagram Story ads
- Using the Facebook ad manger to create saved audiences that convert
- Integrating email lists to increase sales
- How to deal with underperforming campaigns
- Testing demographic and psychographic target audiences
- Ad reporting basics, how to evaluate performance and clicks
- Unique selling propositions for virtual events
As a Bonus You’ll Receive…
Extended free trials on time-saving technology.
Are you tired of wasting time with repetitive tasks?
Use these time-saving tools every day to lighten your load.
Join now, and you’ll receive extended trials worth over $65.
Get Started
Enrollment is limited to six organizations.
Please sign up for the waitlist or apply for our scholarship program below.
Private group training and coaching are also available.
- 8 weekly Mastermind Group meetings
- 15 Arts Marketing basics videos: $300 Value
- 12 months of Unlimited Access
- 8 weekly Mastermind Group meetings
- 15 Arts Marketing videos: $300 Value
- Free extended trials on time-saving technology: $65 Value
- 2 one-on-one 30-minute phone calls with Keith: $150 Value
- 12 months of Unlimited Access
- 8 weekly Mastermind Group meetings
- 15 Arts Marketing videos: $300 Value
- Access to all future videos to stay on top of trends
- Free extended trials on time-saving technology: $65 Value
- 2 one-on-one 30-minute phone calls with Keith: $150 Value
- Audit of one social media platform with an action plan report: $350 value
Here’s to stress-free campaigns that drive new sales!
Your Satisfaction is 100% Guaranteed
I want you to be satisfied with the Arts Marketing Mastermind, but I also want you to give your best effort to participate and apply the strategies we’ll cover. So I’m offering you this guarantee:
After signing up and fully participating for the first thirty days, if you decide the Arts Marketing Mastermind group isn’t beneficial to you, I’ll refund your money. Just ask for a refund, and you’ll receive one promptly.
About Keith
Keith Tomasek has personally run digital marketing campaigns for a variety of clients in the performing arts, so he knows what WORKS.
He’s also the leader of the Arts Marketing Mastermind.
Keith studied theatre at John Abbott College in Montreal and completed a Master of Arts in Mass Communications at the University of Leicester.
Keith’s digital marketing campaign for the Grand Theatre drove incremental revenue and won the Virtuoso Award from the International Association of Business Communicators. Recently he’s run campaigns that have sold over $400,000 worth of tickets to virtual events.
Keith’s also an award-winning teacher. For 10 years, he was a lecturer in the Faculty of Information and Media Studies at the University of Western Ontario. As well as teaching post-graduate courses, he co-ordinated and launched the faculty’s Certificate in Digital Communication program.
In 2001 Tomasek conceived and produced the Canadian digital marketing campaign for Lord of the Rings: The Fellowship of the Ring.
He has produced shows and performed in Asia, Europe and North America.
Scholarship Program
For every 10 registered Mastermind members, I’ll provide one organization or individual with a scholarship to pay the cost of a seat in the Arts Marketing Mastermind group.
Do you work with a registered charity or are you in a tight spot financially? Please mention your interest in our financial assistance plan when you apply.
Keith also hosts The Performers Podcast, winner of “The Best Cultural Series” award at the 2018 Canadian Podcasting Awards.
Keith has interviewed some of the most creative minds in the business
David Hein & Irene Sankoff
Writers and Co-Creators of Come From Away
Ken Davenport
Tony Award-Winning Producer
Bob Martin
Tony Award-Winning Writer
Andrew Thomas
Principal at The Ticketing Institute
What if I work with an agency?
Work with an agency? No problem. This mastermind group will provide you with insights to better understand your agency’s reports. You’ll also learn the latest marketing strategies for the arts, which will better equip you to provide direction and increase the return on your investment.
Apply Today
Join the Arts Marketing Mastermind to connect with your peers and get the tips, tools and strategies to grow your business that you won’t find anywhere else.
“I often identify with the adage “if you want something done right, you have to do it yourself,” but not when it comes to Keith. Having him shepherd us through the marketing and promotion of my online show was a relief to myself and my whole team. His clear direction dissolved the overwhelm we were all feeling about the project and freed each one of us up to work with an inspired purpose toward our goals. We ended up selling five times more tickets than we sold on our own, and we had a great time doing it. We are now working with Keith on another project with goals for even more growth!”
