Think email is dead? Far from it.
People check their email daily – sometimes multiple times an hour. Be there with them.
You’re probably tracking open rates, but they aren’t the whole story. Email campaigns aren’t just a cost effective way of marketing a product or business. They can have a dramatic impact on your bottom line, too. That’s why Keith helps you think about:
Personalization: Are you talking about the right things with the right people at the right time?
Engagement: Do people take action because of the emails you send?
Authenticity: Do you sound like a human talking to another human?
Results: Are your efforts translating into better reach or more sales?
Did you know:
average ROI earned by email campaigns for every $1 spent
of customers prefer that brands contact them through email
email is better at acquiring new customers than Twitter or Facebook
Need help launching email campaigns that get results?