Find and tell the stories that resonate
The right marketing establishes trust, builds loyalty and improves your ROI.
Who’s your audience and what are they looking for? How can you max out the results you’re seeking from your digital marketing budget? I help you create a strategy centred around creativity, a deep understanding of your metrics and where you need to grow.
- Digital marketing audit
- Audience analysis
- Competitive research
- Digital marketing campaigns
- Content, video, email and social media support
- Long-term editorial calendars
- Plan creation and implementation
Social media marketing
I work with you to transform your social media.
There’s a huge difference between telling your story and getting others to interact with it. Don’t settle for posts that get eyeballs when they could be getting likes, shares, comments, new followers and most importantly: sales.
- Social channel audits
- Facebook and Instagram strategy
- Social media management
- Competitor analysis
- Content calendars
- Post creation
Maybe you heard that email marketing is dead. Yes, we delete a lot of emails every day, but we still pay attention to the ones that add value and have meaning. I help you plan and communicate the value and meaning you offer that make email campaigns successful.
- Email content strategy
- Campaign planning
- Content creation
- Analytics and reporting
Sales and marketing training
You’ve got a great team, and you want to help them be their best. I deliver social media training that teaches your sales and marketing talent how to plan, create and distribute content that matters to your customers and makes your brand shine.
With 10 years experience lecturing at Western University and an MA in Mass Communications I take the latest theory, trends and technology and demonstrate how to apply them to your business.
- Customized training
- Social media best practices
- Practical examples you can use right away